Recent research carried out by Ipsos MORI and commissioned by the British Lingual Orthodontic Society (BLOS) revealed almost 1 in 5 (19%) of the UK public believe they would benefit from orthodontic treatment.
The research was carried out to understand the public’s perception and knowledge of orthodontic treatment with the high level results as below:
- – When asked what mattered most when choosing treatment, quality was rated as the most important aspect (90%), followed by cost (85%) and access to a specialist locally (82%)
- – The research revealed that 30% of people are now aware of the lingual technique (braces fitted behind the teeth) in orthodontic treatment
- – The highest reason for the increase in knowledge was due to family, friends or colleagues having the treatment (44%). Other reasons for the increase were; recommendations by a dentist or orthodontist, and awareness as a result of news about celebrities, such as Myleene Klass, who has been pictured showing off her braces to photographers
- – 4 out of 10 people said they care more about their teeth today than 10 years ago
Paul Ward, Chairman of BLOS, commented: ‘These findings demonstrate that the British public take an informed approach to orthodontic treatment. We are delighted that so many people are becoming aware of the availability of more discreet orthodontic treatment.’